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Baldrige by Sector: Service

Service organizations of all types have discovered how to become more successful through the Baldrige Excellence Framework. These organizations serve such diverse groups as luxury hotel patrons, the health care community, restaurant goers, financial customers, and the oil industry, to name a few. Regardless of industry or types of customers, your organization can benefit from the proven improvement framework that Baldrige offers.

How Baldrige Relates

The Baldrige Criteria apply equally to all business sectors, including service organizations, and are compatible with other performance improvement initiatives, such as ISO 9000, Lean, and Six Sigma. Using the Baldrige framework, your organization can integrate these approaches, improve productivity and effectiveness, and pursue performance excellence.

Improve Your Results

No matter what type of service your organization provides, the Baldrige Criteria are a valuable framework for measuring performance and planning in an uncertain environment.  The Baldrige Criteria help businesses achieve and sustain the highest national levels of

  • customer satisfaction and engagement
  • product and service outcomes and process efficiency
  • workforce satisfaction and engagement
  • revenue and market share
  • social responsibility

See what the Baldrige Excellence Framework and Criteria (Business/Nonprofit) can do for your organization.

Baldrige Award Recipients

Search for Service Baldrige Award recipients.

Get Started with Self-Assessing Your Organization

A Baldrige-based self-assessment can help your organization improve and succeed. The Baldrige Excellence Framework® and insights from the Baldrige Award process can help you improve communication, productivity, and effectiveness and achieve your strategic goals, helping to enhance our nation's competitiveness, economy, and quality of life. Use Baldrige Improvement Tools to help you get started.

2023-2024 Baldrige Excellence Builder Cover


The Baldrige Excellence Builder® PDF is another way to get started. It is based on the Baldrige Excellence Framework® and its Criteria for Performance Excellence®. Use the Excellence Builder to assess your organization against the most important features of organizational performance excellence and learn about the Baldrige Excellence Framework.

Download the Baldrige Excellence Builder for free or purchase bulk copies of 10.

Learn about other Baldrige Products and Services to help your organization succeed.


Purchase Baldrige Excellence Framework Business/Nonprofit, Education, Health Care
Results with Baldrige in Service
Testimonials from Service
Baldrige Case Study 
TriView National Bank (Service Case Study)

Baldrige Improvement Tools
Striving for Quality Has Big Payoffs (Article from COMPUTERWORLD)

Related Links

How Baldrige Works
Baldrige Key Terms
Baldrige Impacts
Baldrige Products and Services
Baldrige Award
Baldrige Award Recipient Listing
Baldrige FAQs
State and Local Baldrige-Based Programs


  • Baldrige Customer Service
    (301) 975-2036
    100 Bureau Drive, M/S 1020
    Gaithersburg, MD 20899-1020
Created February 18, 2010, Updated November 3, 2023