While both awards focus on quality and performance improvement, the Baldrige Award focuses on an organization's overall competitiveness. In contrast to Japan's Deming Prize, the Baldrige Award
An award that more closely resembles the Baldrige Award is the Japan Quality Award.
NIST is a nonregulatory federal agency of the Department of Commerce. Its primary mission is to advance measurement science, standards, and technology in ways that enhance economic security and improve the quality of life. Congress selected NIST to design and manage the Baldrige Program because of its role in helping U.S. companies compete, its world‑renowned expertise in quality and measurement, and its reputation as an impartial third party.
The American Society for Quality (ASQ) assists NIST, under contract, with logistics of the application review process, preparation of award documents, publicity, and outreach activities. ASQ is a professional, nonprofit association with members in the United States and around the world.