Understanding human behavioral factors is paramount to effective wildfire management and prevention because significant portion of wildland fires in the U.S. are caused by people. Research indicates that these behavioral elements go beyond mere accidents, encompassing complex issues like social disorder and the intentional acts of arson, which can be influenced by environmental cues, as suggested by the "broken windows" theory. Consequently, successfully mitigating wildfire risk requires moving past purely ecological or firefighting responses and instead developing proactive strategies that utilize social science. By analyzing spatial patterns of risk, understanding how human choices create spatial externalities (where one person's mitigation efforts benefit neighbors), and identifying the sociological drivers of high-risk behavior, policymakers can create optimized prevention programs, educational campaigns, and targeted enforcement measures that address the root causes of ignitions.