Nestlé Purina PetCare Company's four-phase strategic planning process has been improved over the years and validated by industry experts. In addition, the process's cycle time has been improved. Using inputs such as market research, voice-of-the-customer data, and workforce capability studies, NPPC develop an annual plan, a three-year planning document, and a three-to-five-year longer-term strategy to look at the retail landscape, refresh current strategies, and develop new areas of advantage in the market.
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