Skip to main content
U.S. flag

An official website of the United States government

Official websites use .gov
A .gov website belongs to an official government organization in the United States.

Secure .gov websites use HTTPS
A lock ( ) or https:// means you’ve safely connected to the .gov website. Share sensitive information only on official, secure websites.


The Official Baldrige Blog

Consistent Use of Baldrige Leads to Multi-Year Winners, 255% Revenue Growth for Three-Time Winners

Mid-America Transplant Quality Journey chart showing 167% increase in organs transplanted and a 385% increase in tissue donors, saving and healing thousands of lives.

Mid-America Transplant Quality Journey chart

Credit: Mid-America Transplant

The Baldrige Excellence Framework and its Criteria are intended to be a collection of questions to provide all the considerations an organization needs to operate at the leading edge of validated leadership and performance practice. Indeed, Baldrige Overseer Ray Floyd called the Criteria a “ready reference manual for the practice of excellence.

So, what could consistent use of the framework do for your organization?

The 2021 Baldrige Award winnersThe Charter School of San Diego, Mid-America Transplant, and MidwayUSA—are the perfect examples of organizations that have used the Criteria over time to guide their operations and internalize the best practices that have worked for them. Their consistent use led to results that have consistently placed them among the best of the best in their industries, sectors, and communities.

Following are some updated data based on two- and three-time organizational winners of the Baldrige Award, from their first to most recent applications. These date include the 2021 recipients.

  • Median job growth between awards: 56%

  • Average job growth between awards: 129%

  • Median revenue growth between awards: 80%

  • Average revenue growth between awards: 171%

The Baldrige Program has had two three-time Baldrige Award winners: MESA and MidwayUSA. Their median and average growth for revenue is calculated at 255%!

Using Baldrige Framework since 2005: Because It’s “the Hallmark for Performance Excellence”

The Charter School of San Diego photo showing a male student graduating.
Credit: The Charter School of San Diego
The Charter School of San Diego results for overall satisfaction compared to Marriott and Nordstrom show CSSD maintained overall student levels of close to 100% while its competitors maintained slight below or above 80%.
Chart data based on CSSD's first Baldrige Award.
Credit: The Charter School of San Diego

Two-time Baldrige Award recipient the Charter School of San Diego (CA)—which provides free, personalized education to students in grades 6–12 who are at risk of not graduating from high school through a hybrid in-person/online study program—began using the Baldrige framework in 2005 because the “Baldrige Criteria are recognized internationally as the hallmark for performance excellence,” and it has consistently posted student learning results that significantly outperform peers.

For example, for the past five years, the Charter School has sustained student performance for grades 6–8 and 11 in the California Assessment of Student Performance and Progress double that of all competitors and county and state Dashboard Alternative School Status (DASS) schools in English Language Arts and three times higher in math. (Designated by the state, a DASS school must have at least 70% of its total enrollment composed of high-risk groups.) In addition, it maintained overall student and parent satisfaction levels of close to 100% from 2016–2021.

In 2015, the Charter School of San Diego became the first charter school to win a Baldrige Award, and it now becomes the first two-time awardee in the education sector.

Using Baldrige Framework since 2005: Because It Helped Achieve “Goal of Saving More Lives”

Mid-America Transplant employees preparing to send out a donor organ.
Credit: Mid-America Transplant

Two-time Baldrige Award recipient Mid-America Transplant (St. Louis, MO), a private, nonprofit, organ procurement organization (OPO) and eye and tissue bank that serves 84 counties in Missouri, Illinois, and Arkansas, adopted the Baldrige framework in 2005 “with the goal of saving more lives.” Mid-America Transplant is now one of the top-performing OPOs nationwide, with more than 125 organs transplanted annually per 1 million population since 2017. Between 2003 and 2020, the organization’s Baldrige journey has led to a 167% increase in organs transplanted and a 385% increase in tissue donors, saving and healing thousands of lives. 

In addition, through the first year of the COVID-19 pandemic, Mid-America Transplant's results included a very low rate of missed organ referrals (sustained near zero from 2017 through 2020) and a best-possible rate of timely organ referrals (100% done within 90 minutes from the time of the donor’s death). Its overall workforce engagement has consistently exceeded two external industry comparisons.

In 2015, Mid-America became the first OPO to win the Baldrige Award, and it now becomes the first two-time Baldrige-awarded OPO.

Using Baldrige Framework since 2006: Because It Is a "World-Renowned Leadership and Management Guide"

MidwayUSA employees assembling orders in boxes to ship to customers.
Credit: MidwayUSA
Midway USA customer satisfaction statement from its website. Shows 95% customer satisfaction. At MidwayUSA, Customer Satisfaction is our #1 Company Goal and we tirelessly work to meet or exceed our Customer Key Requirements. Many companies don't measure Customer Satisfaction. We both measure it and proudly display it because we put Customers first and that's the way it'll always be at MidwayUSA.
Customer satisfaction statement from MidwayUSA website.
Credit: MidwayUSA

MidwayUSA (Columbia, MO) is a family-owned, internet retailer offering products for shooting, hunting, fishing, and the outdoors. Since first adopting the Baldrige Criteria in 2006 as its “leadership and management guide,” MidwayUSA has continued to pursue its vision:

“to be the best-run business in America, and the most successful, respected business in our industry, for the benefit of our Customers."

The company has averaged 39% net income growth every year over the past 12 years, having increased sales per full-time Employee from about $500,000 in 2014 to more than $1 million in 2020. In addition, it ranks in the top 3% of the best U.S. performers in Customer satisfaction out of 3,500 internet retailers. In its industry, it is the leader for measures such as workforce climate; continuous learning, training, and development; friendly, courteous, ethical relationships with suppliers; timely and accurate payments; Customer retention; and return on assets.

In 2009 and 2015, MidwayUSA was recognized in the small business category. Its third award is in the service category, making it only the second three-time Baldrige Award recipient in the 30+ years of the award.

Join us at the Quest for Excellence® 2022!

The Quest for Excellence Conference April 3-6, 2022 - Register Today!

The Quest for Excellence® Conference

Sunday, April 3–Wednesday, April 6, 2022  |  #BaldrigeQuest

The three-day showcase will feature the current Award recipients, former recipients, pre-conference workshops, senior leader plenary sessions with Q&A, more than 40+ concurrent sessions, conference keynote, and more!


Sunday, April 3
Join us Sunday evening for the Award Ceremony and Reception honoring the Award recipients from the past three years.

Register Today! 

About the author

Dawn Bailey

Dawn Bailey is a writer/editor for the Baldrige Program and involved in all aspects of communications, from leading the Baldrige Executive Fellows program to managing the direction of case studies, social media efforts, and assessment teams. She has more than 25 years of experience, 18 years at the Baldrige Program. Her background is in English and journalism, with degrees from the University of Connecticut and an advanced degree from George Mason University.

Related posts


This message is highly educative and informative. Thank you so much.

Nice blog thank you for sharing this information

Add new comment

Enter the characters shown in the image.
This question is for testing whether or not you are a human visitor and to prevent automated spam submissions.
Please be respectful when posting comments. We will post all comments without editing as long as they are appropriate for a public, family friendly website, are on topic and do not contain profanity, personal attacks, misleading or false information/accusations or promote specific commercial products, services or organizations. Comments that violate our comment policy or include links to non-government organizations/web pages will not be posted.