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FuzeHub Helps Meyda Lighting Shine
With the help of: New York Manufacturing Extension Partnership (NY MEP)
About
Meyda Lighting of Yorkville, New York, is a third-generation, family-owned business that designs and manufactures decorative lighting. The company includes Meyda Custom Lighting, which serves a variety of markets, and 2nd Ave. Lighting, known for creating upscale custom lighting. Meyda Lighting has a manufacturing facility and showroom near Utica, New York, and employs about 50 people.
The Challenge
Meyda operates e-commerce websites that support online sales. The company wanted to improve its web presence and search engine optimization (SEO) to attract more visitors and, in turn, potential customers. Chester Cohen, Meyda Lighting Management Executive, learned about FuzeHub, which provides SEO services and is part of the New York MEP and the MEP National Network™.
Meyda has been manufacturing and designing award-winning Tiffany, Rustic and Custom lighting for 50 years. We engaged FuzeHub, which expertly guided a major website design and functionality overhaul that included thousands of products and helped us achieve a 65% traffic growth from our old website. We increased our content quality, metadata, internal links, and information architecture. Utilizing FuzeHub's capabilities, our website has become more user-friendly, quicker, and easier to navigate, expediting our ROI and substantially raising our SEO rankings, site traffic and lead generation
MEP's Role
FuzeHub addressed technical issues that were hurting Meyda’s SEO and worked with the company’s web developer and marketers to overhaul website design and functionality. This supported the addition of thousands of new products and helped Meyda achieve a large increase in web traffic. FuzeHub also helped Meyda implement email automation for outbound marketing.