Official websites use .gov
A .gov website belongs to an official government organization in the United States.
Secure .gov websites use HTTPS
A lock (
) or https:// means you’ve safely connected to the .gov website. Share sensitive information only on official, secure websites.
Hayward Tyler Expands Its Export Services to Include a European Strategic Growth Plan
With the help of: Vermont Manufacturing Extension Center (VMEC)
About
The Challenge
Hayward Tyler (HT) wished to develop a strategic growth plan for European expansion. They hired a business development manager based in Madrid, Spain, to pursue this opportunity in Germany, Spain and Italy, focusing on the chemical/ petrochemical and biofuels/ethanol markets. They also secured an agreement with a China-based manufacturer for these pumps using the manufacturer's design and HT’s brand, allowing HT to penetrate the European market without developing their own lower cost product.
HT was seeking a planning framework and assistance to facilitate the development of that plan, to ensure that they factored in all necessary considerations including setting sales targets, developing a sales channel strategy, confirming their value proposition and product differentiators, evaluating arrangements for repair and spare parts, determining marketing activities to support growth of this product line and confirming product standards and certification requirements. Having successfully completed VMEC's ExporTech program in 2015, they again sought assistance from VMEC, part of the MEP National Network™, for this international growth plan.
The services provided through VMEC and their third party contractor resulted in a strategic growth plan document that has become a dynamic tool for the HTI team. This plan is reviewed on a quarterly basis and updated/revised as needed. It established the framework by which we measure progress and results on a continuous basis.