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CIFT and Gold Star Chili Partner On Product Development and More
With the help of: Ohio Manufacturing Extension Partnership (Ohio MEP)
About
GSR Brands is a restaurant group consisting of Gold Star Chili and Tom + Chee. The company began in 1964 when the Daoud brothers raised the money to purchase Hamburger Heaven – a successful hamburger restaurant in Cincinnati. The brothers set out to follow their own recipe and make their chili truly unique. In 1965, the Daoud brothers changed the name of their restaurant to honor their delicious new recipe - Gold Star Chili.
Today, they still make their chili in small batches with the same hand-blended spices from 13 countries, selected at the peak of freshness. The Gold Star recipe is still secretly guarded, and to this day has only been entrusted to THREE people! Gold Star Chili continues to be a favorite location to enjoy the Cincinnati chili tradition and can be found throughout, Ohio, Kentucky and Indiana.
The Challenge
I can unequivocally say, without the expertise provided by CIFT across a wide variety of needs, most of our projects would take longer, cost more, and possibly fail. We are able to get more done with less people when they take on 'one off' projects. Our senior leadership has the greatest confidence in CIFT recommendations. This, in turn, greatly reduces anxiety about the decisions we are making.