For years, Concepts NREC had been selling software in Europe (nearly 18% of its sales) but had done so without a "formal" plan; wishing to become more involved in European markets, Concepts NREC was seeking help taking a more approach. The company saw growth opportunities in this international venue, mainly for software - computer aided engineering (CAE) and computer aided manufacturing (CAM) - and a new line of air brake dynamometers.
There is a large potential dynamometer market in Europe, and these dynamometers are more cost effective than their previous generation, expanding market potential beyond the current military market. Having worked with VMEC, part of the MEP National Network™, successfully since 2006 on various projects, Concepts NREC wished to engage their services to develop a strategic sales and marketing plan for Europe.
We consider VMEC an essential business partner and will continue to leverage their team and resources for export guidance, market insights, and SBA STEP grant opportunities through the Agency of Commerce and Community Development. Each interaction is straightforward and yields substantial rewards for our company's growth and development.