U.S. flag

An official website of the United States government

Official websites use .gov
A .gov website belongs to an official government organization in the United States.

Secure .gov websites use HTTPS
A lock ( ) or https:// means you’ve safely connected to the .gov website. Share sensitive information only on official, secure websites.

Manufacturing Extension Partnership (MEP)

New Packaging Design Broadens Its Distribution to Grow the Business

With the help of: California Manufacturing Technology Consulting (CMTC)

About

Synear Foods USA was established in 2015 in Chatsworth, California, as a subsidiary of Synear Foods, a premier frozen food company that opened in 1997 in Zhengzhou, China. Synear Foods USA distributes to Asian stores across the U.S., including 99 Ranch, H-Mart, and Great Wall, among others, and is focused on high-quality ingredients and consistent innovation.

 

The Challenge

Synear Foods USA was successfully selling its frozen food products to U.S. retailers catering to Chinese consumers but wanted to significantly broaden distribution of its dumpling products and launch into mainstream retailers. Synear wanted to reexamine their branding and "look and feel" for appeal to the broadest possible U.S. consumer audience. The company had started preliminary conversations with Costco and was seeking assistance with branding and packaging design before subsequent meetings with Costco and other U.S. retailers.

After working with CMTC in 2019, we generated great sales - clients really liked the new branding and packaging. As a result, we are currently in talks with Costco. CMTC provided on-time and expert help just when we needed it. I would highly recommend CMTC to other manufacturers.
— Judy Zhu, COO

MEP's Role

CMTC, part of the MEP National Network™, created a candidate list of new brand names, conducted a preliminary trademark search, and helped Synear Foods to finalize name selection. CMTC then designed a new universal graphic logo that works for all potential Synear products targeted to the mainstream U.S. market, and designed eye-catching packaging that stands out and communicates the products’ features and assets.
Created July 30, 2021