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Lead Generation Initiative Leads to Increase in Sales
With the help of: California Manufacturing Technology Consulting (CMTC)
About
Elite Robotics was founded in 2016, specializing in automated workcells and robots for manufacturing and process automation. The company provides systems integration and complete workcell development, fabrication, installation, and support for desktop-sized robots, smart fixtures, and 3D cameras for the industrial, medical, biotech, and aerospace markets.
The Challenge
I would never have recognized the pivot to our current business without the technical assistance we got from CMTC. The terrific response we got to the second email blast made me realize how hot the CBD market is and spurred our diversification.
MEP's Role
CMTC met with the company to discuss assistance in exploring target markets and developing a marketing strategy to acquire customers in the United States and internationally. From April-July 2019 CMTC aided Elite Robotics to support the company’s exploration of target markets and product diversification. CMTC developed a marketing strategy that included comparative market analysis and email campaigns, and also provided the company with support in hiring a sales team. CMTC assisted in developing a lead generation initiative for Elite Robotics through the implementation of five BizBytesTM, a program that included the creation of attention-getting graphics and digital email blasts.