Even well-established businesses require fresh content and new ways to be accessible to the next generation of customers. While our social media platforms achieved part of that goal, updating and integrating the website with e-commerce and mobile capability really closed the loop. As a result, our web orders have increased, we have had direct inquiries due to sharing our sales staff contact information on the site, and we have a great tool for featuring products on a dynamic basis.
Bashlin requested assistance from NWIRC, part of the Pennsylvania MEP and the MEP National Network™, to identify requirements and resources towards having a more appealing and effective website.NWIRC introduced Bashlin to three qualified website developers with experience in eCommerce systems and assisted with vetting the best resource based on project requirements. Werkbot Studios was chosen for the work, to include new website development and digital marketing services. They designed, developed, customized content, and deployed the site with improved functionality. As the primary online marketing tool, the new website reflects a professional image for the company, its products, and values.
To support Bashlin Industries’ advancement of their information technology systems, NWIRC identified an applicable Advanced Manufacturing Technology (AMT) mini-grant for the project. The objective of the AMT grant program was to help manufacturers accelerate the adoption of new or improved digital technologies.