Skip to main content
U.S. flag

An official website of the United States government

Official websites use .gov
A .gov website belongs to an official government organization in the United States.

Secure .gov websites use HTTPS
A lock ( ) or https:// means you’ve safely connected to the .gov website. Share sensitive information only on official, secure websites.

ATACO Steel Products Corp. Strategy Development Work Yields Big Results


Founded in 1946, ATACO Steel Products Corp. produces custom metal products using stamping, laser cutting, welding and related techniques for the lawn and garden, motorcycle, off-highway and related markets. ATACO’s expertise is deep draws, unusual shapes, and close tolerance parts and components, along with innovative, comprehensive metal fabrication services. The company, based in Cedarburg, Wisconsin, has about 80 employees.

The Challenge

Since undergoing an ownership change in 2005, ATACO has experienced slow growth in revenue and profitability and the markets and customers have been unchanged for many years. ATACO was looking to strategically expand in existing markets and grow into new markets while improving profitably and empowering its leadership team to maximize long-term value.

We recognized the need to do a strategic planning process. We worked with WMEP and we were delighted with the process and results. It got everyone moving in same direction. WMEP helped lead the process and kept us on the right track.

— Rick Reichertz, President

MEP's Role

WMEP Manufacturing Solutions, part of the MEP National Network™, assisted ATACO with a systematic approach that includes development of strategy and business awareness across the leadership team in creating plans to increase top-line performance and protect and reinvigorate margin growth. WMEP guided the executive team in developing a mission, vision and values while using analysis for strategical and situational issues and strengths, weaknesses, opportunities, and threats. As a result, the team developed supporting strategies and a deployment plan for a three-year transformational road map.
Created November 3, 2020, Updated July 12, 2021