CMTC has assisted us in growing our business through a sales and marketing campaign to reach new customers, enhance our sales pipeline and expand sales.
CMTC, part of the MEP National Network™, assisted in developing a lead generation initiative starting in April, 2018 with the implementation of two growth programs. First, BizBytesT™ Sales Activity Program was added to increase awareness and generate new leads for the company’s product lines, and then BizLeads™ Program was brought in to identify and source new prospects in targeted markets.
These two programs were implemented in several steps. First, an email campaign was launched consisting of three target emailings. The messages were designed and developed using content that came from Artech’s website and product literature. The email campaign list was a combination of new prospects provided through by the BizLeads program as well as from Artech’s customer and prospects lists. Then, research was done using proprietary systems to acquire relevant prospects in industries targeted by Artech. Evaluation and screening of prospects was done that led to the addition of new prospects to the company’s target marketing list. Finally, Artech received a customized report of each BizByte e-mail with analytics on the number of “opens” and “clicks” generated by the e-mails.