Official websites use .gov
A .gov website belongs to an official government organization in the United States.
Secure .gov websites use HTTPS
A lock (
) or https:// means you’ve safely connected to the .gov website. Share sensitive information only on official, secure websites.
Robert Thomas Iron Design Increases Sales, Jobs, and New Investments with Help from SCMEP’s Branding and Marketing Services
With the help of: South Carolina Manufacturing Extension Partnership (SCMEP)
About
Robert Thomas Iron Design (RTID) was founded in Charleston, South Carolina, in 2013, by Robert Thomas. Robert’s studies took him around the world where he would train under several renowned artists and Robert himself would receive several awards in blacksmithing. He moved to Charleston in 2013 launching Robert Thomas Iron Design. The company would quickly obtain a reputation for design and workmanship of forged architectural design. Today RTID works on projects throughout the country.
The Challenge
Robert Thomas Iron Design wanted to take on the challenge of diversifying their product offerings and move towards a more discreet manufacturing process. Their custom design and work would continue as normal. They wished to go through a complete rebranding process to better market to specialty design.
SCMEP was a great resource in helping us identify and prioritize projects we needed help with. They made the process of putting the project together really simple and they are great advisors as always!
MEP's Role
SCMEP, part of the MEP National Network™, was able to provide a subject matter expert to coach and mentor the company on its journey to a more discreet manufacturing process. The project focus was on brand architecture, which included manifesto, brand essence, brand personality, brand pillars and unique points of difference. The company’s logo and brand were also evaluated in which a new logo was created for Forged. The company wants the viewer to see that the metal was moved and shaped by hand – not machines. This consisted of the primary logo/logotype, secondary logos, color palettes and style guides (brand book), stationery design, cards, letterhead, envelopes, and stickers.