After unsuccessfully attempting to produce their own website due to time constraints and lack of experience, Custom Concept Manufacturing reached out to the Michigan Manufacturing Technology Center (The Center), part of the Michigan MEP and the MEP National Network™, for guidance. Upon meeting and discussing their goals, it was determined establishing an official website was a priority. This website would be the first step in getting Custom Concept Manufacturing more visibility. With this plan in place, The Center’s digital team went to work.
To start the process, The Center first went on a fact-finding mission to learn more about Custom Concept Manufacturing and the services they provide. A web design was agreed upon that both reflected their branding and highlighted their capabilities. Since this was a new website, extra attention was given to creating optimized content, which would result in better Google search results. Call-to-action prompts were also included.