In 2019, Ulu Mana was accepted into the fourth Mana Up co-hort. The vision for Mana Up is to fuel economic growth in Hawaii that can generate success for the local economy, support the high cost of living in Hawaii, and create well-paying, interesting jobs for locals. The overarching goal is to create Hawaii's next 100 product companies based in Hawaii and earning over $10 million in annual revenue. Innovate Hawaii, part of the MEP National Network™, has been a partner of Mana Up since its inception.
Participating in Mana Up gave Loren the chance to collaborate with other businesses and network with a diverse group of business owners. The professional business insight he gained allowed him to connect with valuable resources in Hawaii, such as the Innovate Hawaii team, that eventually would allow him to pivot Ulu Mana and expand online when the COVID-19 pandemic hit in 2020.
In 2019, the Innovate Hawaii team was also able to help Loren’s packaging efforts through PACK EXPO in Las Vegas, Nevada. This event connected Shoop with Bill Scott of RLS Consulting, who specializes in offering guidance about different consumer and manufacturing packaging equipment that could help streamline his business and save his company money.