As a manufacturer, Sprouts R Us qualified for a food consulting project grant. MTRC, part of the MEP National Network™, supports food consulting projects through their program partner the Long Island Food Council. Sprouts R Us' needs were assessed and the company was connected with a marketing consultant. Sal Conca worked with Sprouts R Us and the cost of his services was offset by the MTRC grant program. The consulting services included learning how to create competitor reports, performing keyword research, and generate a marketing plan. Without proper research and an actual executable plan in place, it is almost impossible to make anything happen in the world of social media. This was made obvious through the consultations and gave the client a whole new perspective and plan in order to execute a social media strategy.