Larry Carlson served as Vice President – Research and Development, at Easton Sports Inc. from 1995-2008, working on new materials, products, and processes for sporting goods. Much of his involvement was in getting nanomaterials effectively into products for strength and toughness enhancement. He is now Director of Advanced Materials at the Easton Institute for Technology Advancement at UCLA. In this position he leads a research group involved in producing stronger composites, fibers, and resins through nanotechnology.