Skip to main content
U.S. flag

An official website of the United States government

Dot gov

The .gov means it’s official.
Federal government websites often end in .gov or .mil. Before sharing sensitive information, make sure you’re on a federal government site.


The site is secure.
The https:// ensures that you are connecting to the official website and that any information you provide is encrypted and transmitted securely.


The Official Baldrige Blog

a cartoon illustrating a man looking at a computer profile of a woman

Let me start by clearly stating that Fran and I have been married over forty years and I am very happily married. I have no interest in dating.

But, much as I hope your curiosity was piqued by the title of this blog, mine was piqued by a recent HBR Morning Advantage posting entitled "Love in the Age of Data." It referred to a recent Wall Street Journal essay recounting the successful search for love and marriage by Amy, a thirty year-old woman with a background in data analysis. Amy was not finding the "right man". She tried two of the web-based matching sites, with little success. So she wrote profiles of her ideal man, submitted those male profiles to the dating services to see what women would respond, and then looked at the responding women's profiles. She developed a database of the women's characteristics and their manner of response to her fictitious male profiles. She modified her own personal profile and resubmitted it.

What does this have to do with Baldrige, you ask? Read on! Know it or not, Amy was making good use of the Baldrige Criteria for Performance Excellence!

  • As leader of the enterprise, she set a clear vision for the future.
  • Then, she strategically designed her work system to achieve her purpose.
  • She outsourced the data gathering function, after implementing a work process to achieve the right profile for the data gatherers (matching services).
  • She sought comparative and competitive data by benchmarking women who were attracted to her ideal mates.
  • Based on the benchmark results from women who responded to her fictitious men, she modified her profile and used the women's multiple modes of communication to respond to men who answered her revised profile.
  • In using these multiple modes of communication, she demonstrated clear customer focus. There are more analogies, but I will stop at these.
  • And what about the results? She is no longer dating the wrong men for her and is now happily married!

Have you applied the Baldrige Criteria in your life situations?  

About the author

Harry Hertz “The Baldrige Cheermudgeon”

I am Harry Hertz, the Baldrige Cheermudgeon, and Director Emeritus of the Baldrige Program. I joined the Program in 1992 after a decade in management in the analytical chemistry and chemical sciences...

Related posts

Why “Why” Is the Fundamental Question

I recently listened to a Ted talk by Simon Sinek, author of Start with Why: How Great Leaders Inspire Everyone to Take Action, and it caused me to reflect on


Sounds like a solid business model for a new dating service. We'll call it "Dataing"!
Good story to reach millenials!

Add new comment

  • This question is for testing whether or not you are a human visitor and to prevent automated spam submissions. Image CAPTCHA
    Enter the characters shown in the image.
Please be respectful when posting comments. We will post all comments without editing as long as they are appropriate for a public, family friendly website, are on topic and do not contain profanity, personal attacks, misleading or false information/accusations or promote specific commercial products, services or organizations. Posts that violate our comment policy will not be posted.