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Toward Privacy Standards Based on Empirical Studies



Serge M. Egelman, Erika McCallister


In this paper, we argue that if privacy standards are created to guide “do-not-track” technologies, it is imperative that these standards are created with the primary stakeholder in mind: the data subject. Previous privacy and security standards have been unsuccessful because implementations were inconsistent, confusing, or not readily apparent to the user. The Fair Information Practice Principles (FIPPs) empower users to make informed decisions about their privacy and should be the basis for any resulting privacy standard. However, research must be conducted to determine best practices for presenting this information to users. We describe one such study that we are currently conducting and what we expect to learn about promoting informed consent with regard to data sharing.
Proceedings Title
W3C Workshop on Web Tracking and User Privacy
Conference Dates
April 28-29, 2011
Conference Location
Princeton, NJ


Egelman, S. and McCallister, E. (2011), Toward Privacy Standards Based on Empirical Studies, W3C Workshop on Web Tracking and User Privacy, Princeton, NJ, [online], (Accessed April 24, 2024)
Created April 28, 2011, Updated February 19, 2017