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Innovative Marketing Tools and Strategies



Stacy M. Bruss, Nancy Allmang


Tipsheet to be handed out at following talk: In an increasingly digital world, the ways that customers interact with their library and recognize the services and resources it has to offer are also increasingly digital. The NIST Research Library uses a combination of traditional, new, evolving, and experimental means to market its services and resources. This presentation highlights some of the forward-looking, evolving, and pilot marketing programs that the library has implemented and demonstrates how easy it is to implement some of these innovative programs using free or low-cost resources, such as making clever animations and videos and imaginative graphics. They also offer tips and tricks to maximize the impact of current marketing programs.
Proceedings Title
Computers in Libraries 2011
Conference Dates
March 21-23, 2011
Conference Location
Washington, DC


library marketing, library marketing tools, NIST Research Library marketing tools, library marketing program


Bruss, S. and Allmang, N. (2011), Innovative Marketing Tools and Strategies, Computers in Libraries 2011 , Washington, DC, [online], (Accessed April 12, 2024)
Created March 21, 2011, Updated February 19, 2017