@conference{17966, author = {Stacy Bruss and Nancy Allmang}, title = {Innovative Marketing Tools and Strategies}, year = {2011}, month = {2011-03-21}, publisher = {Computers in Libraries 2011 , Washington, DC}, url = {https://tsapps.nist.gov/publication/get_pdf.cfm?pub_id=907914}, language = {en}, }