Report of Findings: Use of Language in Ballot Instructions
Janice G. Redish, Dana Chisnell, Ethan Newby, Sharon J. Laskowski, Svetlana Z. Lowry
In this study, we compared two ballots that differed only in wording and presentation of the language on the ballots. For Ballot A, we used conventional wording and presentation, taken from typical ballots. For Ballot B, we used plain language wording and presentation.In a study of 45 voters in three geographic locations, we compared a ballot with traditional language instructions to a ballot with plain language instructions, we took both performance and preference data. Participants voted more accurately on the ballot with plain language instructions.
, Chisnell, D.
, Newby, E.
, Laskowski, S.
and Lowry, S.
Report of Findings: Use of Language in Ballot Instructions, NIST Interagency/Internal Report (NISTIR), National Institute of Standards and Technology, Gaithersburg, MD, [online], https://tsapps.nist.gov/publication/get_pdf.cfm?pub_id=901388
(Accessed December 3, 2023)