Report of Findings: Use of Language in Ballot Instructions

Published: May 06, 2009

Author(s)

Janice G. Redish, Dana Chisnell, Ethan Newby, Sharon J. Laskowski, Svetlana Z. Lowry

Abstract

In this study, we compared two ballots that differed only in wording and presentation of the language on the ballots. For Ballot A, we used conventional wording and presentation, taken from typical ballots. For Ballot B, we used plain language wording and presentation.In a study of 45 voters in three geographic locations, we compared a ballot with traditional language instructions to a ballot with plain language instructions, we took both performance and preference data. Participants voted more accurately on the ballot with plain language instructions.
Citation: NIST Interagency/Internal Report (NISTIR) - 7556
Report Number:
7556
Pub Type: NIST Pubs

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Keywords

Plain Language, Voter Performance, Ballot Instructions, Usability.
Created May 06, 2009, Updated June 20, 2017