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Collaborative Product Development and Customization: A Platform-based Strategy and Implementation



XuanFang Zha, Ram D. Sriram


Mass customization and global economic collaboration drive the product development and management beyond internal enterprise to cover the whole product value chain. This paper presents a platform-based strategy and approach for collaborative product development and customization. The implementation of this strategy takes 1) the product platform as the core, 2) the view/search engine and rule-based control as the data access and navigation mechanism, and 3) the internetenabled web-based integration and collaboration bus as an enabler to allow participants involved in the product lifecycle to access into both internal and external enterprise resources, applications, and services. In the paper, a generic collaborative platform design and development process model is presented for product family design and mass customization. Based on this model, a module-based integrated & distributed collaborative framework for product family design and mass customization is developed with knowledge intensive support for customer or task requirements' modeling, product architecture modeling, product platform establishment, product family generation, and product variant assessment for customization. The issues related to the high-level information & knowledge modeling and the development of knowledgeintensive collaborative support framework are addressed. Finally, a case study for collaborative design of families of modular robotic systems is given.
Proceedings Title
Proceedings of the DETC 2004 ASME Design Engineering Conference
Conference Dates
September 28-October 2, 2004
Conference Location
Salt Lake City, UT, USA


collaborative product customization, collaborative product development, design for mass customization, product family, product lifecycle management, product platform


Zha, X. and Sriram, R. (2004), Collaborative Product Development and Customization: A Platform-based Strategy and Implementation, Proceedings of the DETC 2004 ASME Design Engineering Conference, Salt Lake City, UT, USA, [online], (Accessed July 15, 2024)


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Created July 31, 2004, Updated October 12, 2021