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Assurance Protocols and Small Web Retailers



Gordon E. Lyon


Many Web areas are in an early technological period of rapid evolution and intense competitive selection. Nowhere is this truer than with electronic commerce. While much is being considered today for business-to-business transactions, the Web also represents a marvelous opportunity for small retail establishments. However, the needs of small establishments differ from those of larger firms. In particular, customer assurance is very important. Several assurance protocols are examined for their utility to small retail sellers on the Web. One new possibility involves using bankcard records to build assurance ratings.
Proceedings Title
Proceedings, 2000 ACM Symposium on Applied Computing
Conference Dates
March 19-21, 2000
Conference Location
Como, IT
Conference Title
ACM Symposium on Applied Computing


assurance, customer, e-commerce, implementation, seller, verifier, world wide web


Lyon, G. (2000), Assurance Protocols and Small Web Retailers, Proceedings, 2000 ACM Symposium on Applied Computing, Como, IT (Accessed June 18, 2024)


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Created January 24, 2000, Updated February 17, 2017