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Applications of Chaos and Complexity Theories to the Technology Adoption Life Cycle



P Meade, Luis C. Rabelo, Albert T. Jones


Strategy formulation for high-technology products is very difficult. The short life cycles, and rapidly changing technology make it extremely challenging to develop and implement successful product strategy. Additionally, since the high-tech market is an example of a complex system, its behavior is an emergent property of component interactions. The continual co-evolution of system components with respect to each other and the environment creates a highly non-linear dynamical system. This paper introduces a quantitative approach to understand the product position in the technology adoption life cycle using some of the principles and tools of Chaos and Complexity theories. This approach is demonstrated by using data sets of three case studies in the hard-drive, microprocessor, and server high-tech industries.
International Journal of Technology Management


chaos and complexity theories, chaos theory, complexity theory, hard-drive, high-tech industries, microprocessor, product strategy, server, technology adoption life cycle


Meade, P. , Rabelo, L. and Jones, A. (2005), Applications of Chaos and Complexity Theories to the Technology Adoption Life Cycle, International Journal of Technology Management, [online], (Accessed June 18, 2024)


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Created June 30, 2005, Updated October 12, 2021