Emina Herovic, Ph.D. is a Social Scientist and Risk and Crisis Communication Expert at the National Institute of Standards and Technology (NIST). Her research focuses on understanding and improving the messages surrounding risks and crises of varying types including natural disasters and public health crises, and her work has provided message guidance to government agencies and experts on communicating with the public.
Dr. Herovic is currently serving as a lead communication expert on the National Construction and Safety Team Hurricane Maria investigation of the emergency communication messages shared with the public.
Dr. Herovic has worked on grants from the Department of Homeland Security, the National Center for Food Protection and Defense, and the National Oceanic and Atmospheric Association. Prior to joining NIST, she served as an Assistant Clinical Professor at the University of Maryland, and prior to that she worked on several concurrent projects focusing on building resilience to large scale catastrophes at the National Academies of Sciences, Engineering, and Medicine.
She has taught a variety of university classes both domestically and abroad including teaching at the university of Maryland, University of Kentucky, Kings College Hampstead, Shanghai University, and Tianjin Foreign Studies University.
Her work has been published in Journal of Risk Research, Journal of Contingencies and Crisis Management, Argumentation and Advocacy, Communication Education, Communication, Culture, and Critique, and Western Journal of Communication, among others.
Dr. Herovic earned her M.A. and Ph.D. in Communication with an emphasis on risk and crisis communication from the University of Kentucky and her B.A. in Broadcast Journalism from Western Kentucky University.