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PUBLICATIONS

What Customers Want from Kindle Books

Published

Author(s)

Nancy Allmang, Stacy M. Bruss

Abstract

This article summarizes the process that the National Institute of Standards and Technology Research Library followed to gauge customer preference for Kindle book reading devices and content. Features of the Kindle book devices that were used are summarized and the devices compared. The creation of focus groups to provide input on the Kindle book devices is discussed. The focus group observations on both the Kindle book devices and content are presented. It was found that the focus group participants overwhelmingly preferred the Kindle DX as a Kindle book device and preferred professional PDFs, scientific books and textbooks, and newspapers as content.
Citation
Online
Volume
34
Issue
1
Pub Type
Journals

Download Paper

Local Download

Keywords

library, Kindle, Kindle DX, Kindle 2, iPod Touch, e-book reader, e-book content, scientists, criteria

Citation

Allmang, N. and Bruss, S. (2010), What Customers Want from Kindle Books, Online, [online], https://tsapps.nist.gov/publication/get_pdf.cfm?pub_id=903664 (Accessed October 24, 2025)

Issues

If you have any questions about this publication or are having problems accessing it, please contact [email protected].

Created January 1, 2010, Updated February 19, 2017
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