Skip to main content
U.S. flag

An official website of the United States government

Official websites use .gov
A .gov website belongs to an official government organization in the United States.

Secure .gov websites use HTTPS
A lock ( ) or https:// means you’ve safely connected to the .gov website. Share sensitive information only on official, secure websites.

Made in America: Why New-Shoring Is the New School of Manufacturing Trends for Small Business

This article originally appeared on Autodesk’s Line//Shape//Space, a site dedicated to inspiring designers and creators.

You may get your product faster and cheaper, but manufacturing overseas has its pitfalls. Through a combination of one of the new manufacturing trends, “new-shoring”—creating new jobs closer to home—and smarter international manufacturing practices, small businesses are helping protect their valuable assets.

When it comes to deciding how and where to manufacture your product, you’ll want to look closely at how those two things stack up against one another. In the not-so-distant past, taking your product abroad meant cheaper expenditures but inconsistent quality control. Today, with updated production facilities, cutting-edge tools, and more sophisticated design capabilities, manufacturing overseas can not only prove to be more affordable, but also more reliable. Pretty easy decision then, right?


“Here’s the short-term view,” explains Victor Wong, CEO of Austin-based company Music Computing. “Overseas manufacturing makes great sense. We get to produce products for 10 cents on the dollar, we get great quality, and we don’t have to pay for insurance. It comes to the States, and we can sell it at a lower price than our competitors, or at the very least we can compete at the same pricing level as other people who manufacture overseas. The long-term view is… never ever do that.”

Victor Wong with Music Computing’s MotionCOMMAND ClearView Touch-Screen


Here’s why: For Wong and many of his fellow business owners, manufacturing in many developing or emerging countries  can mean rolling the dice with your IP. Whether it’s at the hands of an enterprising, opportunistic employee or a shady subcontractor, having your idea stolen and duplicated is a very real possibility, especially if it’s a proprietary creation with potentially high demand overseas. In the music-industry (MI) space particularly, clones not only eat into the bottom line, but when the fake product doesn’t perform, it creates a false sense of inadequacy with the product that can damage the company’s reputation moving forward. So what do you do?

Unlike reshoring—which implies bringing jobs back to the U.S. that had previously left—many small businesses are new-shoring their products, which means starting from scratch right here in the States. The advantage? It may cost a little more, but by locally prototyping and building the first few batches of your product close to you, you’ll be able to see and fix potential issues and confidently get your item to mass market. For Wong, the first step is having reliable tools.

“While I usually design most of the products in my head to start with, they have to be re-created in AutoCAD so there is an accurate model to be used as the reference for manufacturing. Oftentimes, we will need to make quick changes due to substitution of components or new features. AutoCAD allows us to do that with ease and accuracy.”

ControlBLADE keyboard production station. Courtesy of Music Computing


Another issue to consider with new-shoring is the cachet of the “Made in America” label. For many, the phrase is a beacon that helps attract clientele, but what about consumers who are a bit more skeptical? Wong has a solution. Rather than trumpet the USA, he advertises Music Computing products as “designed and assembled in Austin.”

“Austin has an active tech business, and we’re a big music town,” he explains. “We market toward the strength of Austin, and secondly Texas.”

Try as they may, however, some small businesses just can’t afford to start fresh in the U.S. If new-shoring is a goal your small business is working toward, make sure you take the necessary steps to protect your IP overseas. If you’ve got a product with multiple parts, don’t manufacture everything in the same location. For example, in instances where electronics are being produced, procure your hard drive from one company, have the shell manufactured at another location, and obtain things like keyboards from a third partner, then assemble locally.

Victor Wong. Courtesy of Music Computing


“It’s the Wild West out there,” Wong says. “Make enough money to stay in business, and produce it close to you to handle emergencies or changes. Once you’re up and walking—not running, walking—then you can start optimizing your cost and your supply chain. Of course, the real secret is to make sure the product is unique. Then you can rely on that newness to demand a premium for it, which will offset your cost of having to produce it here in the U.S.”

Are you incorporating new-shoring into your business, or do you have a story you’d like to share about manufacturing overseas? Please tell us about it below in the comments section.



About the author

Rich Thomas

Rich Thomas is an internationally published, award-winning journalist whose writing has been featured in over 30 magazines, newspapers and websites, including the Los Angeles Times, Ray Gun,, and Flaunt. As a copywriter, his client list includes retail and entertainment companies Mattel, Red Bull, Restoration Hardware, and the Sony Playstation Network.

Related posts


Very informative. Thanks Rich.
Great article. Actually the logic and perceived benefits are exactly the same as in reshoring. The Reshoring Initiative,, tracks what we call Kept From Offshoring of which newshoring would be a subset. Readers are encouraged to check our our free TCO Estimator for quantifying the factors mentioned in the article.
I think consumers are showing time and time again that they will pay more for products that are made domestically if they feel there is an added value. The issue then becomes A. how do we market those products in a way that doesn't get swallowed up in a marketplace saturated with so-called "Made in America" products. and B. how do we maximize both the tangible and perceived value of owning a truly American made product. Great article, I think it concisely explains the draw American manufacturing has on the ever growing, ever powerful world of small business.
Recently have a product in patent pending mode very interested in working with you please reply to email Ivan Anderson

Add new comment

Enter the characters shown in the image.
This question is for testing whether or not you are a human visitor and to prevent automated spam submissions.
Please be respectful when posting comments. We will post all comments without editing as long as they are appropriate for a public, family friendly website, are on topic and do not contain profanity, personal attacks, misleading or false information/accusations or promote specific commercial products, services or organizations. Comments that violate our comment policy or include links to non-government organizations/web pages will not be posted.