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Preserving Privacy – More Than Reading a Message



Susanne M. Furman, Mary F. Theofanos


Social media has become a mainstream activity where people share all kinds of personal and intimate details about their lives. These social networking sites (SNS) allow users to conveniently authenticate to the third party website by using their SNS credentials, thus eliminating the need of creating and remembering another username and password but at the same time agreeing to share their personal information with the SNS site. Often this is accomplished by presenting the user with a dialog box informing them that they will be sharing information. We were interested in determining if SNS users authenticating to a third party website with their SNS credentials, were reading the informational message and if changing the message format would impact the choice to continue or cancel. Format type did not alter the participant’s choice to continue. Eye tracking data suggests that the participants who chose to continue read some of the words in the message.
Proceedings Title
Universal Access in Human-Computer Interaction
Conference Dates
June 22-27, 2014
Conference Location
Conference Title
15th International Conference on Human-Computer Interaction


privacy, social media, single sign on, social networking site, sns authentication


Furman, S. and Theofanos, M. (2014), Preserving Privacy – More Than Reading a Message, Universal Access in Human-Computer Interaction, Heraklion, -1 (Accessed May 19, 2024)


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Created June 27, 2014, Updated April 13, 2018