Sheppard, C.
and Scholtz, J.
(1999),
The Effects of Cultural Markers on Web Site Use, Conference on Human Factors on the Web
(Accessed July 27, 2024)
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The Effects of Cultural Markers on Web Site Use
Published
Author(s)
,
Abstract
Our research involves identifying factors that affect the usability of web sites. In particular, given that many web sites are accessed by substantial numbers of international users, an important question is whether a site design that reflects a user s culture is more effective. In this paper, we describe our initial study which is a pilot test to determine if the absence or presence of cultural markers affect the user s preference or performance. The experiment we performed found no preference ratings differences, but did indicate some performance differences. We discuss the experiment, the results, and some factors that may have influenced the results and outline some ways for correcting these factors in future experiments.Citation
Conference on Human Factors on the Web
Pub Type
Journals
Keywords
cultural markers, usability, user performance, user preference, user satisfaction, web sites
Citation
Issues
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Created June 3, 1999, Updated February 17, 2017