Skip to main content
U.S. flag

An official website of the United States government

Official websites use .gov
A .gov website belongs to an official government organization in the United States.

Secure .gov websites use HTTPS
A lock ( ) or https:// means you’ve safely connected to the .gov website. Share sensitive information only on official, secure websites.

The Effects of Cultural Markers on Web Site Use

Published

Author(s)

Charles L. Sheppard, Jean C. Scholtz

Abstract

Our research involves identifying factors that affect the usability of web sites. In particular, given that many web sites are accessed by substantial numbers of international users, an important question is whether a site design that reflects a user s culture is more effective. In this paper, we describe our initial study which is a pilot test to determine if the absence or presence of cultural markers affect the user s preference or performance. The experiment we performed found no preference ratings differences, but did indicate some performance differences. We discuss the experiment, the results, and some factors that may have influenced the results and outline some ways for correcting these factors in future experiments.
Citation
Conference on Human Factors on the Web

Keywords

cultural markers, usability, user performance, user preference, user satisfaction, web sites

Citation

Sheppard, C. and Scholtz, J. (1999), The Effects of Cultural Markers on Web Site Use, Conference on Human Factors on the Web (Accessed July 14, 2024)

Issues

If you have any questions about this publication or are having problems accessing it, please contact reflib@nist.gov.

Created June 3, 1999, Updated February 17, 2017