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The Effects of Cultural Markers on Web Site Use



Charles L. Sheppard, Jean C. Scholtz


Our research involves identifying factors that affect the usability of web sites. In particular, given that many web sites are accessed by substantial numbers of international users, an important question is whether a site design that reflects a user s culture is more effective. In this paper, we describe our initial study which is a pilot test to determine if the absence or presence of cultural markers affect the user s preference or performance. The experiment we performed found no preference ratings differences, but did indicate some performance differences. We discuss the experiment, the results, and some factors that may have influenced the results and outline some ways for correcting these factors in future experiments.
Conference on Human Factors on the Web


cultural markers, usability, user performance, user preference, user satisfaction, web sites


Sheppard, C. and Scholtz, J. (1999), The Effects of Cultural Markers on Web Site Use, Conference on Human Factors on the Web (Accessed July 14, 2024)


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Created June 3, 1999, Updated February 17, 2017