Electronic commerce (e-commerce) is defined as a broad, interdisciplinary field addressing the automation of business practices via open, globally spanning, Internet public access. E-commerce shows great promise in improving the efficiency of current business practices and in fostering completely new forms of business transactions. However, business concerns must be addressed in pursuing commercial objectives on the Internet. Assurance is among these: Identity, trust, and reputation are essential elements in any business deal. Unfortunately, with physical presence lacking, Internet business participants must rely upon other means to establish identity and assess reputation. The discussion explores frameworks for establishing assurance within constraints of the e-commerce process.
ASP, assurance, B2C, electronic commerce, framework, implementation, reputation, World Wide Web
and Tang, H.
Assurance Hierarchies in B2C Electronic Commerce, - 6713, National Institute of Standards and Technology, Gaithersburg, MD, [online], https://doi.org/10.6028/NIST.IR.6713
(Accessed September 23, 2023)