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Assurance Hierarchies in B2C Electronic Commerce



Gordon E. Lyon, Hai C. Tang


Electronic commerce (e-commerce) is defined as a broad, interdisciplinary field addressing the automation of business practices via open, globally spanning, Internet public access. E-commerce shows great promise in improving the efficiency of current business practices and in fostering completely new forms of business transactions. However, business concerns must be addressed in pursuing commercial objectives on the Internet. Assurance is among these: Identity, trust, and reputation are essential elements in any business deal. Unfortunately, with physical presence lacking, Internet business participants must rely upon other means to establish identity and assess reputation. The discussion explores frameworks for establishing assurance within constraints of the e-commerce process.
- 6713
Report Number


ASP, assurance, B2C, electronic commerce, framework, implementation, reputation, World Wide Web


Lyon, G. and Tang, H. (2001), Assurance Hierarchies in B2C Electronic Commerce, - 6713, National Institute of Standards and Technology, Gaithersburg, MD, [online], (Accessed May 28, 2024)


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Created February 1, 2001, Updated November 10, 2018