For More InformationThe Baldrige Program / Malcolm Baldrige National Quality AwardApplying for the Baldrige AwardBaldrige Award RecipientsBoard of ExaminersThe Baldrige Excellence Framework and CriteriaInvolving Senior Leaders in BaldrigeHealth Care and EducationThe Baldrige Criteria; ISO 9001, ISO 9004:2009
Baldrige FAQs: The Baldrige Criteria; ISO 9001, 9004:2009
Is Baldrige the same as ISO?The purpose, content, and focus of the Baldrige Criteria for Performance Excellence and ISO 9001 and 9004:2009 registration and guidance are very different. The Baldrige Criteria provide an integrated, results-oriented framework for designing, implementing, and assessing all operations of an organization. In addition, the Baldrige Criteria include a strong customer, workforce, and future focus. ISO 9001 is a standard used in implementing a compliance and improvement system and assessing conformity in organization-selected operations. Its central purpose is to provide a common basis for an independent supplier qualification system. ISO 9004:2009 provides guidance to organizations to support the achievement of sustained success by a quality management approach. Overall, ISO covers a small fraction of the requirements in the Baldrige Criteria.
The 2015 revision of ISO 9001 is even more complementary to the Baldrige Criteria, with three focus areas:
Baldrige, Six Sigma, and ISO: Understanding Your Options and Performance Excellence: A Systems Approach and Tools (PowerPoint presentation) provide insight into these three performance improvement tools. These resources explain the differences among the three systems and discuss how they can be used individually or in combination to meet organizational needs.
Why should we participate in the Baldrige Program when we have to do ISO 9001 certification?
In today's competitive marketplace, ISO 9001 registration is increasingly becoming a requirement for doing business in many industries and with organizations in Europe in particular—but to remain competitive, organizations need to go beyond ISO 9001. The Baldrige Criteria provide an integrated, results-oriented framework for designing, implementing, and assessing the management of all operations. The Baldrige Criteria focus on competitiveness—specifically the delivery of ever-improving value to customers, the improvement of overall organizational effectiveness and capabilities, and organizational and personal learning. The Criteria also place heavy emphasis on business results in areas such as customer satisfaction and engagement and customer-perceived value; product and service performance; financial and marketplace performance; workforce capability, capacity, climate, satisfaction, engagement, and development and operational effectiveness. Many organizations that have attained ISO registration often find Baldrige as the next step to pursuing excellence.
In "Better Than ISO? How Baldrige Benefits Manufacturers," Dr. Luis Calingo, current president of Woodbury University, said
If you fully implement the ISO 9001 QMS, you may be getting at less than half of what Baldrige asks about. . . . The Baldrige framework provides a holistic, systems-based business model that builds alignment across the organization by making connections between and reinforcing organizational systems, processes, strategy, and results. . . . The Baldrige framework is like the blueprint of a building, with ISO used for specific systems within the building such as electrical and air conditioning systems.