NIST logo

Baldrige applicants know that the journey is not about receiving a Presidential Award, although that’s a nice goal. It’s about getting expert feedback on where they are and where they need to be. It’s about having the tools to examine all parts of their management model and improve processes while keeping the whole organization in mind. 

The Baldrige journey is about learning how to achieve

  • Effectiveness
  • Sustainability
  • Innovation
  • World-class results
  • Integrated processes
  • Organizational learning
  • A national network to support and sustain your organization

Be a part of a collective force that is improving American companies, education, health care, and public institutions.


Why Take the Baldrige Journey?

Excellence is a Journey, Not a Destination

Organizations everywhere are looking for ways to effectively and efficiently meet their missions and achieve their visions. Thousands of organizations use the Baldrige Criteria for Performance Excellence to guide their enterprises, improve performance, and get sustainable results. This proven improvement and innovation framework offers your organization an integrated approach to key management areas:

  • Leadership
  • Strategic planning
  • Customer focus
  • Measurement, analysis, and knowledge management
  • Workforce focus
  • Operations focus
  • Results

Improve Your Performance

The Baldrige Criteria can be adapted to fit your unique challenges and culture and help you evaluate performance, assess where improvements or innovation are most needed, and get results. By taking the Baldrige journey, you become part of a national effort to improve America’s performance and its competitive standing in the world. You can be proud to know that your employees, customers, board members, and other stakeholders are all better off—and that America is better off.

That’s why thousands of organizations of all sizes in every industry use the Baldrige Criteria—and a select group applies for the Malcolm Baldrige National Quality Award (with links to profiles):

Take the Journey with Baldrige.



You need to have Acrobat Reader installed on your computer to view the PDF file. If you do not have Acrobat Reader installed on your computer, click on the Acrobat icon below and download the program. People with visual disabilities can download tools and information at to help make Adobe PDF files accessible.


Bookmark and Share

“I see the Baldrige process as a powerful set of mechanisms for disciplined people engaged in disciplined thought and taking disciplined action to create great organizations that produce exceptional results.”

—Jim Collins, bestselling author of Good to Great: Why Some Companies Make the Leap ... and Others Don’t


Baldrige Customer Service:
301.975.2036 Telephone
301.948.3716 Fax Email

red-envelope-small Sign Up for Baldrige Email Alerts