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ExporTech Program Provides Pivotal Edge Tools Needed For Export Success

With the help of: Impact Dakota


Pivotal Edge, Inc. is a family-owned company founded in 2006 with annual sales of $3,500,000. Today they have four employees manufacturing the Pivotal Edge Cover; which provides safe and more efficient loading for drivers. It is a ground-based operating system for pneumatic trailers to open and close the covers. By keeping drivers off of platforms, ladders, and the tops of trucks, loading times are reduced; speeding up cycle times. On average ten minutes can be saved on each loading cycle. Without having to climb heights so frequently, it reduces driver fatigue; making the roads safer. In addition, it is a robust product that is easily repairable with minimal tools, so it's perfect for the drivers who are often working in remote locations. In order to control costs and ensure high quality parts, Pivotal Edge manufactures most products in-house.

The Challenge

Pivotal Edge wanted to export to additional countries. Their key challenges were: 1) transportation/customs, 2) certification for pressure vessels, 3) language/translation of technical documents. As an ISO company, Pivotal Edge Inc. sells the only ASTM-certified manhole cover operated from the ground to the dry bulk transportation industry. The challenge is to increase customer awareness of the product.

My experience with Export Tech was very positive. The program provided meaningful and contextual information that we were able to put into practice. We have had year after year growth in our exports to countries identified in the program as potential markets.
— Jay Beyer, President

MEP's Role

Jay Beyer, Vice President of Pivotal Edge, participated in the ExporTech program hosted by Impact Dakota, part of the MEP National Network™. He said there were several really good take away items for our ExportTech experience, in which four to eight non-competing companies participate in three workshops over the course of ten weeks. During that time, the participants receive individualized coaching, listen to and learn from various presenters, and ultimately develop their own actionable export growth plan. In the final session, the companies each present their plan to a panel comprised of experienced international business people for feedback. The research data was an immediate help in identifying potential countries for Pivotal Edge to target for sale, but more important was the exposure to the process of who to reach out to as the company continues to develop.

For example, presenter Tim McCue from FedEx Logistics is the reason today most of Pivotal Edge's shipments are done using the FedEx team. With manufacturing located in North Dakota, transportation is a large part of Pivotal Edge's cost of doing business.  ExportTech helped Pivotal Edge increase export sales from $167,000 in 2017 to $1.2 million in 2018 (Canadian sales not included.)

Created June 2, 2020, Updated July 12, 2021