Midtown Metal wanted to grow its product line, and saw an opportunity to expand beyond roofing products to all aspects of the building envelope. Although the company was capable of fabricating and providing additional products, it was known as a metal fabricator of roofing materials. In order to grow, Midtown Metal needed to make some big changes that would require a lot of time and resources to implement. The company decided to step back and do some visioning and strategic planning work before moving ahead. Midtown Metal called on the New Mexico Manufacturing Extension Partnership (NM MEP), part of the MEP National Network, for assistance.