Conference Program: Best Practices for Communicating Science and Technology to the Public

Conference Program

Due to technical difficulties with video recording of the conference, only certain segments of the meeting could be transcribed. Available transcripts are highlighted as links.

To view captioned video of recorded portions of the meeting, click on the video links noted below. To view or listen to these files you will need to have Real Player installed on your computer. Download RealPlayer for Windows, Mac, or Unix.

Wednesday, March 6

5:15 p.m.	Bus service from Gaithersburg Holiday Inn to NIST
5:30 p.m.	Poster setup begins NIST Administration Bldg. (101) Hall of Flags
6 p.m.	Welcoming Reception for all conference attendees Hosted at the NIST in Your Community interactive public exhibit Administration Bldg. lobby
8 p.m.	Bus service to Gaithersburg Holiday Inn Dinner on your own

Thursday, March 7

7:45 a.m.	Bus service from Gaithersburg Holiday Inn to NIST
8-9 a.m.	Registration/Continental Breakfast
9 a.m.	Welcome from NIST/DOE William Ott, Deputy Director, NIST Physics Laboratory William Valdez, Director, Office of Planning and Analysis, Office of Science, U.S. Department of Energy
9:20 a.m.	Introduction - Conference Co-chair Earle Holland, Ohio State University
9:30 a.m.	Keynote Address: Sense, Nonsense, and Science Joseph Schwarcz, Professor of Chemistry and Director of the Office of Chemistry and Society, McGill University (transcript of very similar talk given to Carleton University, Ottawa, Ontario)
10:30 a.m.	Break/Refreshments
10:45 a.m.	Putting Communications Research and Evaluation into Practice Susanna Hornig Priest, Associate Professor, Texas A&M University Department of Journalism James Grunig, Professor, University of Maryland Department of Communication
12 noon	Panel Discussion: Case Studies in Successful Evaluation of Communications Programs Jon Miller (moderator), Director, Center for Biomedical Communications, Northwestern University Medical School (Transcripts for Q&A session only) Video of Panel Q&A only. Kathy Geiger, Brookhaven National Laboratory, "Restoring Public Trust: Community Affairs Evaluation" Chris Gade, Mayo Clinic, "Medical Edge: Distributing Health News Through Local Television" Cindy Ferch, Orange County Water District, "Groundwater Replenishment Community Outreach Project" Terry Devitt, University of Wisconsin, Madison, "The Why Files"
1 p.m.	Lunch
2:30 p.m.	Topical Lecture - The Future of Broadcast Journalism Peggy Girshman, Assistant Managing Editor, National Public Radio News Video of Girshman talk and Q & A
3 p.m.	Poster Session
4:30 p.m.	Adjourn Bus service to Gaithersburg Holiday Inn
6:30 p.m.	Reception at Gaithersburg Holiday Inn
7:30 p.m.	Dinner at Holiday Inn - "Live from the Field: Observing Science in Its Natural Habitat" Hannah Holmes, freelance writer; reporter and columnist, Discovery Online; and author, The Secret Life of Dust: From the Cosmos to the Kitchen Counter, the Big Consequences of Little Things

Friday, March 8

7:45 a.m.	Bus service from Gaithersburg Holiday Inn to NIST
8-9 a.m.	Late Registration/Continental Breakfast
9 a.m.	Introduction - Conference Co-chair Earle Holland, Ohio State University
9:10 a.m.	Research Roadmap for Communicating Science and Technology in the 21st Century (Transcript for Q& A session only) Rick Borchelt, Director, Communications and Public Affairs, Whitehead Institute
9:45 a.m.	Topical Lecture: How Science Books Drive Public Discussion Bruce Lewenstein, Associate Professor of Science Communication, Cornell University (Transcript: As delivered) (Formal paper with figures.)
10:15 a.m.	Break/Refreshments
10:30 a.m.	Graphic Science: New Venues for Science Communication Frank Burnet, Faculty of Applied Science, University of the West of England
11:15 a.m.	Panel Discussion: Broadening the Audience for Science and Technology Frank Burnet, University of the West of England (moderator) (full panel transcript) Yolanda S. George, American Association for the Advancement of Science, "Science Linkages in the Community" Jan Tyler, U.S. Department of Energy Thomas Jefferson National Accelerator Facility, "BEAMS: Becoming Enthusiastic about Math and Science" Sylvia Ortiz, New Mexico State University, "Information at the Border: BIEN Health Network" Alex Bielak, Environment Canada, "The Ashkui Project: Knowledge, Culture, and Landscape Video of Borchelt Q&A only, Lewenstein, Burnet, and Panel Discussion
12:30 p.m.	Lunch
2:00 p.m.	Keynote Address: Sex, Lies, and Science Television Paula Apsell, Executive Producer, NOVA, WGBH Public Television Video of Apsell talk with Q&A
3:00 p.m.	Poster Session
4:30 p.m.	Audience Discussion: Next Steps (open microphone)
5:30 p.m.	Adjourn Bus service to Gaithersburg Holiday Inn

Created: 7/25/01
Last updated: 10/27/02
Contact: Gail Porter