Malcolm Baldrige National Quality Award
1997 Winner
Service Category
Xerox Business Services
Highest Official: Tom Dolan, President
Public Affairs Contact: David Galante, Manager, Worldwide Marketing
Communications, (716) 383-9985
E-mail:david_galante@mc.xerox.com
Xerox Business Services provides document outsourcing services and
consulting including on-site management of mailrooms and print shops and
creation, production and management of documents.
With headquarters in Rochester, N.Y., XBS is a 14,000-person, $2 billion
division of Xerox Corporation. Eighty percent of its employees are
located at customer sites throughout the world. XBS has five regional
offices located in Des Plaines, Ill.; Rochester and New York, N.Y.;
Irving, Texas; and Denver, Colo. The company also has 14 Document
Technology Centers, 38 field operations offices, more than 2,300
customer locations in the United States, and more than 2,000 customer
accounts in 35 countries. (In 1989, Xerox Corporation's Business
Products and Systems won a Baldrige Award in the manufacturing
category.)
Quality and Business Performance Achievements:
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Xerox Business Services has experienced revenue growth of over 40
percent for the past two years, with an outlook for 1997 of
approximately 47 percent. Growth is expected to continue at this level
for the next several years. In less than five years XBS has grown into a
$2 billion division with projections to reach $6 billion by 2000.
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XBS' U.S. market share position is increasing while its two leading
competitors are experiencing flat or declining market share trends. XBS'
market share for document outsourcing is approximately 40 percent, while
its two main competitors combined are approximately 30 percent.
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Revenue per salesperson continues to rise from approximately $1.1
million in 1992 to $2.5 million in 1997. Also, revenue per XBS person
has increased from approximately $78,000 in 1992 to $106,000 in 1996.
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XBS' current overall customer satisfaction rating of 95 percent exceeds
its two main competitors. It is in a leadership position in seven of the
10 high motivators of customer satisfaction, identified by XBS using a
third party survey. These motivators include total commitment to
quality, improved productivity, and delivery on promises. XBS has
experienced increased customer retention from approximately 88 percent
in 1992 to approximately 95 percent at the end of 1996. To obtain as
much customer satisfaction data as possible, XBS plants a tree in
national forests for each customer completing the evaluation form.
Reviews are conducted with customers monthly, promoting fast response to
problems and changing customer needs. XBS uses a process called
Managing for Results (MFR) which cascades action plans into challenging
and aligned objectives for each manager, supervisor, and front-line
associate. This is vital to XBS' success since 80 percent of their
employees are spread out over several thousand sites around the United
States and in other countries. Key performance measures are deployed to
all teams and individuals throughout the organization. The MFR process
enables individuals and teams to design work systems more rapidly and
with greater flexibility.
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XBS puts heavy emphasis on benchmarking throughout its organization,
gathering comparative information from companies that are large, small,
tenured, new, inside or outside their industry. In addition to data from
market research firms, XBS identifies companies with best practices by
relying on its own employees and customers, as well as user groups,
advisory boards, partnerships and joint ventures.
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When XBS joins with a client company to provide outsourcing services and
business solutions, typically 85 percent of the previous workforce is
retained. While assimilating this expanding workforce, overall XBS
employee satisfaction continues to show growth from approximately a 63
percent favorable rating in 1993 to approximately 75 percent at the end
of 1996. Key attributes impacting employee satisfaction are trust,
responsible freedom, valuing people, learning and teamwork. In a rapidly
growing business, job retention within XBS has increased to 92 percent
in 1996.
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XBS offers several innovative assistance options to employees and their
families. Life-Cycle Assistance gives employees a $10,000 account which
can be used to fund special needs including adoption, elder care, and
first home purchase. Unspent funds can be used to offset the employee's
retirement medical expenses.